Keys To Power Persuasion

Keys To Power Persuasion: Make anyone do what you want with covert hypnotic language, And how to defend against others using these techniques on you (pdf) by  Alan Tutt 

Contents

Introduction: To The Keys To Power Persuasion

  • Why Learn Persuasion?
  • Who Can Benefit From Learning Persuasion?
  • Typical Persuaders
  • Defending Yourself
  • Benefits of Using Power Persuasion
  • What Makes This Course So Special?
  • How to Get the Most From This Course

Psychology of Persuasion: An Overview

  • The Grand Scale of Persuasion
  • The Automatic Nature of the Mind & The Pink Elephant Principle
  • Associative Linking
  • Language As Experience
  • The 5 Phases of Power Persuasion
  • Motivating Desires
  • Personality Types
  • Three Levels of Persuasion
  • The Pygmalion Effect
  • Judgmental Heuristics

Motivating Desires: Understanding The Average Prospect

  • Source of Motivating Desires
  • Hidden Operation of the Human Mind
  • Common Factors of all Motivating Desires
  • How These Motivating Desires Affect Persuasion
  • Motivating Desires Common To Most Humans

Personality Types: Discover Your Prospect’s Secret  Buttons

  • Pleasure / Pain
  • Emotional / Logical
  • Details / Big Picture
  • Self-Centered / Other-Centered
  • Leader / Follower
  • Moving / Static

Preparing To Persuade: Training The Subtle Skills To Hypnotize Conversationally

  • Mind Set – Quickly Become A Power Persuader
  • Appearance – Making A Great 1st Impression
  • Eye Contact Training
  • Voice Training
  • Gesture Training
  • Body Language Training
  • Charisma – The Key To Instant Persuasion
  • Conclusion of Basic Training

The 5 Phases of Power Persuasion

  • Creating Rapport & Trust
  • Shifting Your Prospect’s State
  • Setting Context
  • Distraction & Misdirection
  • Covert Delivery of Subliminal Persuasive Messages

Persuasive Formulae: The Right Messages In The Right Order

  • AIDA – Attention, Interest, Desire, Action
  • Problem, Agitate, Solve
  • Connection, Desire, Justification, Lead
  • Target, Confront, Struggle, Master
  • Experience, Emotion / Insight, Metaphor

Persuasion Example 1: Marketing Materials

Persuasion Example 2: Inspire Trust & Respect

Persuasion Examnle 3: Hypnotic Speeches

Persuasion Example 4: Seduction

Persuasion Example 5: Self-lmprovement

Appendix A: Hypnotic Power Words
Appendix B: Hypnotic Phrases
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Keys To Power Persuasion (PDF)