The Upside of Irrationality: The Unexpected Benefits of Defying Logic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic PDFThe Upside of Irrationality :The Unexpected Benefits of Defying Logic  by Dan Ariely  free download pdf. Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on American Public Media’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.   www.danariely.com

Contents

Introduction: Lessons from Procrastination and Medical Side Effects

Part I – The Unexpected Wavs We Defy Logic at Work

  • Chapter 1 – Paving More for Less: Why Big Bonuses Don???t Always Work
  • Chapter 2 – The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
  • Chapter 3 – The ikea Effect: Why We Overvalue What We Make
  • Chapter 4 – The Not-Invented-Here Bias:  Why “My” Ideas Are Better than “Yours”
  • Chapter 5 – The Case for Revenge: What Makes Us Seek Justice?

Part II – The Unexpected Ways We Defy Logic at Home

  • Chapter 6 – On Adaptation: Whv We Get Used to Things (but Not All  Things, and Not Always)
  • Chapter 7 – Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
  • Chapter 8 – When a Market Fails: An  Example from  Online Dating
  • Chapter 9 – On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
  • Chapter 10 – The Long-Term Effects of Short- Term Emotions: Whv We Shouldn’t Act on Our  Negative
    Feelings
  • Chapter 11 – Lessons from Our Irrationalities: Whv We Need to Test Evervthing

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