SEO: Search Engine Optimization Bible
Welcome to the Search Engine Optimization Bible. In the strictest sense, SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking. This usually means tweaking your web site, using design elements and content. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. The ultimate goal of SEM is to bring more people to your web site.
And you can do that by improving your search engines results. You can also do that by taking advantage of a growing phenomenon on the Web, social media. Social media is a viral form of sharing information on the Web. You might think of it as a more sophisticated method of sharing your favorites or information that you think will interest other people. And using social media to improve the traffic to your web site is called Social Media Marketing, or SMM.
And as social media grow in popularity, they’re going to be affected by and included in search engine results as well. Every now and then, you need to step away from the crowd and stop doing what everyone else is doing. In SEO, stepping out alone is usually rewarded with better traffic results. Everyone is doing the same thing. And that doesn’t mean that you shouldn’t. What it means is that you should do the same thing in a different way
And that’s where the Search Engine Optimization Bible comes in. Throughout the pages that follow, Author will show you the best practices for search engine optimization and provide insight into the theory behind the strategies that you’ll learn. These strategics are tested. They work. For thousands of web sites. Use them to build on. Follow the best practices of search engine optimization but do it creatively. Try something different. That’s how blogs became such a huge phenomenon.
For those of you who are new to SEO, you’ll find the information you need to understand and begin implementing SEO strategics that will help improve your search engine rankings and drive better targeted visitors to your site.
- Understanding SEO
- SEO Strategies
- Optimizing Search Strategies
- Maintaining SEO
Size: 7.5 mb
Free download Search Engine Optimization Bible (PDF):