One thing is certain:
To survive, to thrive in business in the twenty-first century you need to be a potent idea generator
Whether you’re in advertising, high finance, technology, funeral management, or any other field, eveiy big idea that has ever helped your industry was the result of creative thinking. Every solution to every real problem has come from a new idea.
Every triumph over eveiy challenge and every gain from every opportunity has been the result of an individual stretching her or his gray matter to a new and valuable place.
Great ideas are the root of just about everything new. Every new product, service improvement, cost savings, and efficiency idea has come from human creativeness. Eveiy market-conquering, competition-smashing concept behind every advancement is the result of someone thinking of something that has not been thought of before.
The vital, urgent need for constant creative thinking is as pervasive in industry today as computer terminals and interminable meetings.
Creative thinking is no longer the domain of a chosen lew or something companies do only at their annual planning meetings or in brainstorming sessions. Creative thinking is something that high-functioning people at leading companies do constantly, because there is always an opportunity for improvement.
Today, with the pace of change constantly increasing in business, there is always a need to maintain a competitive advantage. Companies and individuals both need to stay on top of their game.
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Free download THE DO-IT-YOURSELF LOBOTOMY : Open Your Mind to Greater Creative Thinking by Tom Monahan (pdf)