The Psychology of Attitude Change and Social Influence (1991)

The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo & Michael R. Leippe

About the  Authors

Philip G. Zimbardo has been a professor of social psychology at Stanford University since 1968. He earned his advanced degrees from Yale University in the late 1950s, working with Carl Hovland in the Yale Attitude Change Program. Later, at New York University, Zimbardo went on to study social influence within the cognitive dissonance-public compliance paradigm. Zimbardo is working on a model of the process by which normal people begin to develop pathological explanations for some of their behavior, and on understanding the ways in which time perspective biases influence much individual and collective action.

Michael R. Leippe is a professor of psychology at Adelphi University, where he has taught since 1982. He earned his Ph.D. from Ohio State University in 1979. Leippe was inspired by and highly involved in the influential research and theorizing on cognitive responses taking place at Ohio State in the 1970s. He worked with Anthony Greenwald on research into the cognitive processes that underlie persuasion in mass media-like settings, and with Thomas Ostrom on applying social psychology to psycholegal problems such as eyewitness testimony. Since then, Leippe has been carrying out inventive research on attitude change and influence in persuasion, cognitive dissonance, and legal settings.

About the e-book

When you woke up this morning, your mind was probably filled with thoughts and plans about the upcoming day. First you have to do this, then that, and later (don’t forget) something else. Perhaps you want to have lunch with a friend, but to do so would require ducking out of a class or slipping away from work early. It’s your decision.

Perhaps you also have to decide how to spend your evening. You don’t have to work, and so you could finally go see that movie all your friends are raving about. Or you could drop by the party you were invited to. It’s your decision. But, first things first. What’s for breakfast? Cereal and juice may sound better than toast and coffee, and if you’re concerned about cholesterol and calories, maybe you think you’ve already had your weekly quota of bacon and eggs. It’s up to you.

If you think about it, there are so many things that are really up to you. What to wear, what to watch on television, who to vote for, what to major in, where to live, who to marry—the choices are endless. For most people in countries like the United States, life is a supermarket of options, just waiting for us to select them; people have a lot of control over how they live their lives.

No doubt about the considerable degree of personal control we have over our own lives. Yet, with so many people having so much freedom, how do we manage to stay out of each other’s way most of the time, as we pursue our individual goals and dreams? How is it that, in the face of countless options, so many people share so many similarities?

And how is it that, to further some of your own goals, you often have to get others to do what you want them to—usually without resorting to obvious forces like law, money, physical power, or privilege? And how do others constrain your choices, shape your likes and dislikes, and direct your actions?

CONTENTS:

  1. A WORLD OF INFLUENCE
  2. INFLUENCING BEHAVIOR: TAKING DIRECT APPROACHES
  3. INFLUENCING ATTITUDES THROUGH BEHAVIOR: WHEN DOING BECOMES BELIEVING
  4. CHANGING ATTITUDES THROUGH PERSUASION: TAKE MY WORDS FOR IT
  5. MAKING PERSUASION LAST: THE PERSISTENCE AND BEHAVIORAL CONSEQUENCES OF ATTITUDE CHANGE
  6. RESISTING AND EMBRACING INFLUENCE: THE YIN AND YANG OF PERSUASION
  7. INFLUENCE, AWARENESS, AND THE UNCONSCIOUS: WHEN WHAT YOU DON’T KNOW MAY CHANGE YOU
  8. INFLUENCE AND THE LEGAL SYSTEM: TRYING EXPERIENCES
  9. SOCIAL INFLUENCE IN THE SERVICE OF HEALTH AND HAPPINESS

Language: English
Format: ebook PDF
Pages: 460
Size: 28 mb

Free download:
https://mega.nz/#!OqoQiaDZ!aN_tbdsa_wPKC_Yu1gJFSOZ8lSLvKLh5p35te2GQtjw

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