The Psychology of Persuasion by KEVIN HOGAN
Psychology Persuasion: How to Persuade Others to Your Way of Thinking by KEVIN HOGAN (PDF)
The world would be a very different place without those few individuals who have mastered persuasion skills and used them so effectively throughout the millennia. You may not want to change the world, but with what you learn in this book you will learn the tools and strategies of those who have!
The ability to deal with people is as purchasable a commodity as sugar or coffee. And I will pay more for that ability, than for any other under the sun. —John D. Rockefeller
Would you like to be able to have more control over the events in your life? Would you like to be able to state convincingly your side of an issue in a discussion? Would you enjoy being able to persuade your spouse to take you out more often?
Doubling your sales is the promise of many seminar speakers. Would you like to know how the true masters of selling produce such astonishing results?
We should define what the psychology of persuasion means and what you can expect to learn from this book.
Persuasion is the ability to induce beliefs and values in other people by influencing their thoughts and actions through specific strategies.
Psychology, in its most literal definition, is the study of the soul (the soul meaning the true individual). Therefore, this book is the study of how influence works as a process and how someone can apply the tools and strategies of persuasion to his or her everyday life.
We can understand the entire concept of persuasion better if we remember that we are all motivated toward pleasure and/or away from pain. Whether we are trying to please God or begin a career as a criminal, almost all of our behavior comes down to choosing or responding to various forms of stimulus that take us toward our goals or move us away from our fears.
Understanding this simple premise will allow everything in this book to fall correctly into place in your mind.
Simplistic as it may seem, there is something else that will help you understand this book. Each time you come across a term you are not familiar with, consult the glossary in the back of the book, or a dictionary. It is very hard to learn about anything when the definitions of the terms being used are unclear.
The final advice for gaining the most from the book is that you make sure you do the enjoyable exercises provided so you will be able to integrate the information into your subconscious immediately.
If you want to be able to persuade others, you really will want to partake in the exercises. If you’re just reading to learn how persuasion works and don’t intend to use this information, that’s another thing altogether! Knowledge is only power when it is applied.
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