Search engines are an integral part of the World Wide Web and help users search for almost anything on the internet. Google’s search methodology paved the way for relevant search and was key to the rise of search engines on the web. Other search engines such as Yahoo!, Bing, Baidu, and Yandex have joined the fray as competition to Google.

Search engines were created to help users locate the most relevant information based on their search queries. Unfortunately, some sites began using underhand methods to get higher rankings in the search results. But this didn’t go unnoticed, and search engines evolved so they could spot these discrepancies.

What Is SEO?
SEO is a methodology used to gain traffic by making your website visible in search engine results via organic or paid techniques. The term organic means using natural ways to enhance website visibility without using a pay-per-click service. There are many ways to implement SEO, such as using relevant keywords, quality content, and optimal multimedia content on your web pages.

The search engines also went through a paradigm shift and learned to recognize not only text but also interactive media. Industry experts estimate that Google uses more than 200 factors to rank websites in its search results. You need to understand that users are the most critical aspect of search, because search engines were made to help them find information and content.

Therefore, it is essential that you do not concentrate on fooling the search engines—doing so defeats the purpose of search. Your focus should be on user intent and user satisfaction, rather than using underhanded, manipulative techniques. As the engines continue to evolve, the focus has shifted to creating a streamlined user experience.

After all, search is meant for users, and getting appropriate results is the primary purpose of the search engines. All this can help give you insight into user preferences and experiences, leading to a major shift in the way people perceive SEO.

CONTENTS:

1.  Introduction to SEO
2. Search Engines
3. Ranking in SEO
4.  Introducing the Google Tools Suite
5. Obstacles in SEO
6. Sitemaps
7. Keyword Research and Strategy
8. Link Building
9. Content Considerations
10. SEO Hub: Utilities and Toolsets
11. Social Media Marketing and SEO

Language: English
Format: PDF
Pages: 147
Size: 2.2 mb

Free download Introducing SEO eBook (PDF):
https://mega.nz/file/WvAQGIKT#gBOYMMU7tsXYM-P0JPvSFPHozRP9aIq_JvuQ8vMi7LQ