How do you persuade another person to buy or try your product or service, contribute to your cause, or vote for your candidate? The answer is in this book. Covert Persuasion is a meticulously researched book that synthesizes diverse sources of study and then draws new conclusions that will help you to persuade others more consistently and more effectively.
Covert Persuasion.The title alone draws up images of the clandestine and secretive. And obviously, that’s what our goal was for this book. Our first goal is to show you techniques and strategies to persuade others with such skill that your efforts are literally not observable. They are covert. Using the powers of Covert Persuasion in your personal and business life is not only ethical and correct, but also necessary to your overall success.
Much of Covert Persuasion deals with the accurate prediction of human behavior in any given context.
Throughout history there have been literally hundreds, if not thousands, of attempts to categorize people in an effort to better understand them and predict their behavior. A quick history of this effort reveals several of the most legendary names in psychology, philosophy, Neuro-Linguistic Programming (NLP), consumer behavior, and business. From the days of Plato, Freud, Jung, B.F. Skinner, Carl Rogers, William James, and Abraham Maslow to the more contemporary minds in psychology, business, and advertising; these great minds and others have come up with some amazing ways to try and explain our collective thinking and decision-making in order to persuade us and control and direct our behavior.
Some examples of attempts to categorize all of us include the Myers Briggs Type Indicator, the Hermann Brain Dominance Indicator, and the Language and Behavioral Profile. There are, of course, the coundess personality tests that try to determine if you are well suited to a career in sales. In addition to these, there is the personality Enneagram and, of course, the standard 4-quadrant description of us as a Thinker, Relater, Socializer, or Director.
We also have the popular theory that all our behavior stems from our desire to avoid pain and seek pleasure. Can it be as simple as that? We’ll discuss that in the pages ahead. There’s also the entire field of language research where it is believed that the words you use determine the feelings you experience. Your emotions are dictated by the labels (words) you place on the experiences you have. This research has a great history beginning in the 1950s and has remained a powerful set of principles to use as a guide as you go forward to persuade others to your way of thinking. But even this theory, as helpful as it is in some contexts, is fraught with errant thinking when analyzing others.
Everything you now have or ever will have, become, do, or experience, you will get with and through other people. Life IS persuasion!
1. Covert Persuasion Begins in the Mind
2. From “No” to “Yes”
3. Covert Strategies for Changing Beliefs
4. Covert Persuasion 101: The Tactics
5. The Words of Covert Persuasion
6. The Focused Outcome Mindset
7. 20 Keys to Using Covert Persuasion in a Story
8. Using Questions to Covertly Persuade
9. Using Emotions to Covertly Persuade
10. 27 Observations About People And Нош to Covertly Persuade Them
11. Putting It All Together Appendix
Covert Persuasion Worksheet