Mastering Search Engine Optimization / 3rd. ed
The Art of SEO
How serious are you about maximizing and multiplying, monetizing your ability to harness the dynamic force and power of SEO? The Art of SEO is deep, serious (yet eminently, elegantly, and stunningly clear and profoundly actionable)!
The authors examine, explain, explore, and expose the real truths, the real inner workings, the real ethical means of optimizing SEO in a fast-changing, ultra-competitive online environment. You will finally and meaningfully grasp how to gain the most prized outcome imaginable: the sustainable “gift” of your target market’s fullest attention, presence, and trust!
Every chapter is sincerely a complete short-course primer, masterfully distilled down to its most actionable, relevant, critical elements. If you’ve struggled trying to figure out who you can really trust to understand and meaningfully manage your SEO opportunties, read this book—then use it as a reality check against anyone you are now entrusting your most precious online relationship to.
Experts in search engine optimization share a comprehensive roadmap for you to plan and execute your SEO strategy. This edition includes updates on SEO tools, tactics, and ranking methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced practitioners get an extensive reference to support ongoing engagements.
- Explore SEO’s underlying theory and practicalities
- Demystify the role of social media, user data, and algorithms such as Google’s Panda and Penguin
- Discover tools to track results, measure success, and reverse engineer competitors
- Look at opportunities in mobile, local, and vertical SEO
- Build a high-performing SEO team with well-defined roles
Size: 13.3 mb
Free download The Art of SEO / 3rd ed. (PDF):