Joomla! 3 SEO and Performance
Joomla! 3 SEO and Performance: DOMINATE SEARCH ENGINE RANKINGS AND ATTRACT MORE VISITORS TO YOUR SITES (PDF)
This book is aimed at Joomla enthusiasts and professionals who want to increase the number of visitors totheir Joomla websites by improving their performance in search engines such asGoogle, Bing, and Yahoo!. This meansnot onlyranking high but also improving the presence of asite in the search pages.
Organic search does not just mean getting a high rank in Google, it is also about being noticed on the search pages. If the result for your site stands out in a positive way, people might be more inclined to click it, even when yours is not the first site on the page, but the third or fourth. This is often underestimated, and grasping its importance can seriously get you more visitors.
This ebook is written for Joomla 3, but it can be used perfectly for Joomla 2.5 as well. It will show you how to optimize your Joomla website for search engines: first, by using only the Joomla core options and, later in the book, with extensions, includinga chapter dedicated to SH404SEF, which is probably the most popular full search engine optimization/search engine friendly (SEO/SEF) extension for Joomla. (Beginners can skip this chapter, as the book does not hingeon this subject.)
You will also gain general background information on SEO-related topics, as thisisnecessary for fully understanding what you are doing. The main focus of this book will be on on-site optimization, although some attention will also be paid to off-site optimization, such as linkbuilding and setting up Google Analytics and Webmaster Tools.
Second, the book is about performance, explaining how to create a lightning-fast website, first by optimizing the Joomla core options and, second, by using some specialized extensions.
- How Search Engines Work
- Preparing Your Joomla Environment
- Joomla Global Configuration
- URL Structure
- Header Tags
- Optimize Internal Links and Anchor Text
- Optimize Images
- Microdata or Rich Snippets
- Duplicate Content
- 404 Errors and Pages
- Simple SEO Extensions
- SEO Site Audits
- Off-site SEO
- Joomla Performance and Speed
Size: 2.3 mb
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